Business Communications
01

Learning Objectives

By the end of the lesson, students should be able to:

  • Describe people's appearance, clothing, personality, professional qualities, roles, and expertise appropriately in business contexts.
  • Introduce and identify colleagues, clients, managers, and business partners.
  • Use appropriate professional vocabulary and expressions to describe people.
  • Distinguish between objective, subjective, positive, neutral, and potentially inappropriate descriptions.
  • Avoid descriptions that may sound rude, discriminatory, overly personal, or unprofessional.
02

What Does "Describing People" Mean in Professional Communication?

In everyday English, we talk about physical appearance, age, clothes, personality, habits, and interests. In business communication, descriptions focus strictly on information relevant to the professional situation.

Everyday Description

"She's quite short and has long black hair. She's very friendly."

Professional Description

"She's a project coordinator in our marketing department. She's highly organized, approachable, and very experienced in managing international projects."

03

Framework & Areas for Describing People

A complete and robust professional description follows this structured formula:

Formula

Identity + Role + Appearance + Professional qualities + Personality + Expertise + Communication style

Example in Action

"I'd like to introduce Sarah. She's our new Marketing Manager. She's the woman wearing the navy blazer. She's highly organized, very approachable, and has extensive experience in digital marketing."

04

Describing Identity, Job Positions & Relationships

Core expressions to introduce colleagues, identify team members, and explain professional connections.

Identity Expressions

  • • "He is our sales manager."
  • • "I'd like to introduce our new director."
  • • "Have you met David from Finance?"
  • • "She's responsible for international partnerships."

Positions & Relationships

  • • Manager, Director, Coordinator, Specialist, Consultant
  • • "She's my direct supervisor."
  • • "He's one of my team members."
  • • "She's our main client contact."
05

Appearance, Hair & Clothing

Physical and clothing descriptions are useful for identification at networking events and conferences. Avoid unnecessary judgments (e.g., instead of "fat", use "larger-built").

Height & Build

Tall, short, average height, slim, athletic, well-built, medium build.

Hair & Features

Short, curly, straight, bald, gray hair, beard, glasses, name badge.

Professional Clothing

Suit, blazer, white blouse, striped tie, business-casual attire, name badge.

06

Grammar Focus: Have/Be & Relative Clauses

Master the correct grammatical structures when describing physical traits versus professional responsibilities.

Use BE for:

Height + Build + Characteristics
"He is tall. She is slim."

Use HAVE/HAS for:

Hair + Eyes + Beard + Features
"He has short black hair."

Use RELATIVE CLAUSES:

"She's the manager who oversees the sales team."

07

Personality, Competence & Expertise

Communicate workplace habits, competence, and specialized knowledge using precise professional vocabulary.

Personality & Work Habits

Organized, punctual, reliable, efficient, detail-oriented, proactive, approachable, diplomatic.

Competence & Expertise

Experienced, knowledgeable, skilled, qualified, proficient. "She specializes in corporate communications."

08

Communication & Leadership Styles

Describe how colleagues communicate and manage teams effectively.

Communication Styles

Clear, concise, articulate, persuasive, diplomatic, direct, reserved.

Leadership Styles

Supportive, strategic, decisive, collaborative, motivating, results-oriented.

09

Situational Models & Professional Tone

Avoid insulting language. Always replace unprofessional terms with constructive equivalents for performance reviews and meetings.

Appropriate / Professional Potentially Inappropriate / Avoid
Experienced professional Old / Old-fashioned
Approachable & supportive Cute / Beautiful / Handsome
Direct communicator Rude / Bossy
He could be more proactive. He's lazy.